Questions and sample answers
Is advertising a useful service or a form of manipulation?
It is both, I think. Adverts inform us about new products and help small businesses reach customers. However, some use emotional tricks to make us believe that we need things we do not. The difference lies in honesty: informing is helpful, while exaggerating or hiding facts is manipulative.
Should advertising to children be restricted?
Yes, I believe so. Young children cannot easily understand that an advert is trying to sell something, so they are easy to influence. Sugary snacks and toys are promoted on screens they watch, which can affect their health and put pressure on parents. Stricter rules on children's programmes would be sensible.
Do celebrities have too much influence on what people buy?
Often they do. When a famous singer promotes a product, many fans trust it automatically, even though the person is paid. I think it should be clearly labelled as an advertisement, so audiences can think critically before buying. Honest labelling would protect fans, especially teenagers who admire these people a lot.
Should products that are harmful, like cigarettes, be advertised at all?
No. Companies profit while society pays the health costs, so there is a strong argument for banning those adverts. Many countries have already done this, and smoking rates have fallen in some of them. Freedom of speech matters, but protecting public health matters more here.
How has social media changed advertising?
Adverts are now personalised, based on what we search and watch, so they feel more relevant and harder to ignore. Influencers also make promotions look like friendly advice. This is effective for businesses, but it raises privacy concerns and makes it harder to tell opinion from paid content.
Useful vocabulary
- manipulate — control or influence in an unfair way
- exaggerate — make something seem bigger or better than it is
- target audience — the group a product is aimed at
- endorse — publicly support a product
- misleading — giving a false idea
- consumer — a person who buys goods or services
- regulation — an official rule
- personalised — adapted to one person
Tips for this topic
- Say who benefits and who may be harmed; that structure gives depth.
- Use “It depends on…” to show you can consider conditions.
- Offer a rule or solution: labelling, bans, age limits.
Study guides
How Is IELTS Scored in Speaking and Writing? Criteria, Weighting and Rounding
The short answer first, then the Speaking and Writing criteria tables, how Task 1 and Task 2 combine and how the overall band is rounded.
IELTS Speaking Band Descriptors Explained in Plain English
The IELTS Speaking test is marked on four criteria. Here is what each one means at bands 5, 6, 7, 8 and 9, with short examples you can compare with your own answers.
IELTS Speaking Part 2: How Many Minutes to Speak (With a Practice Timer)
How long Part 2 lasts (1 minute to prepare, 1–2 minutes to speak), a practice timer, a four-step structure and a model answer.