Questions and sample answers
Do you pay attention to advertisements?
Only when they are creative or funny. Most of the time I skip online ads or scroll past them. I notice them more on billboards when I am stuck in traffic and have nothing else to look at.
Where do you usually see ads?
Mainly on my phone, in social media feeds and videos. I also see them on buses, on big screens in the city and on television, where they interrupt the best parts of a film.
Do advertisements make you buy things?
Sometimes, I have to admit. A good video can make a product look very attractive, but I usually read reviews before paying. I try not to buy anything on impulse.
What makes a good advertisement?
A short, clear message with a memorable idea. I remember adverts with a clever slogan or a touch of humour. Ads that only shout about a discount are quickly forgotten.
Do you think there are too many ads nowadays?
Yes, particularly online. Pop-ups and videos that cannot be skipped are really irritating. I sometimes use an ad blocker, although I understand that websites need the income. A fair balance would suit everyone.
Do you think advertising affects children?
I think so. Children believe what they see and may demand toys or snacks after seeing a cartoon-style advert. Parents need to explain that adverts are designed to sell, not simply to inform. That is a lesson every child should learn early.
Useful vocabulary
- billboard — a large outdoor advertising board
- slogan — a short memorable phrase used in ads
- buy on impulse — buy without planning
- catchy — easy to remember and attractive
- pop-up — an ad that suddenly appears on a screen
- discount — a reduction in price
- persuade — convince someone to do something
Tips for this topic
- Give a balanced view: ads are useful for information but annoying when excessive.
- Use concrete places: buses, YouTube, social media, TV.
- Avoid brand names unless they help an example.
Study guides
How Is IELTS Scored in Speaking and Writing? Criteria, Weighting and Rounding
The short answer first, then the Speaking and Writing criteria tables, how Task 1 and Task 2 combine and how the overall band is rounded.
IELTS Speaking Band Descriptors Explained in Plain English
The IELTS Speaking test is marked on four criteria. Here is what each one means at bands 5, 6, 7, 8 and 9, with short examples you can compare with your own answers.
IELTS Speaking Part 2: How Many Minutes to Speak (With a Practice Timer)
How long Part 2 lasts (1 minute to prepare, 1–2 minutes to speak), a practice timer, a four-step structure and a model answer.